Hootsuite

Tom was the lead Art Director for refreshing Hootsuite's latest visual identity.

Hootsuite was founded on being a fun, open, and personal business. Over the years, enterprise growth and a stricter corporate pallet crept into the mix, leaving the brand with a patchwork of stock assets and lifeless experiences. It was clear that a sense of humanity and connection was lacking visually. Developing an updated brand positioning with a simple system, tweaking the colours and refreshing the illustration and photography libraries injected a more grown-up, polished feel that could easily adapt from individual customers to enterprise corporate clients. Work completed at VP agency.