KA Holiday

Kit and Ace holiday campaign was the most successful campaign in the companies history. It revolved around the theme of nostalgia and asked shoppers to 'push pause' to reflect on a mindful moment. This campaign stood out and cut across the hyper saturated holiday season with calming messaging and simple yet bright visuals. The element of nostalgia was graphically interpreted through the use of old VHS effects.

The campaign combined social, video, web, in-store, digital adverts and e-mail to tell the story and drive shoppers online or to the store.